myhotel Bloomsbury Hotel Trailer, London, UK | Luxury City Breaks in Europe with HIP Hotels TV

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Laid back, funky and unpretentious myhotel Bloomsbury is a seamless fusion of design, food and lifestyle. One day, all hotels will be like this.

myhotel Bloomsbury has no lobby, no check in desk, no concierge and no stuffy formality or exaggerated politesse. All the available space is used for the enjoyment of the guests, but interestingly, not limited only to guests. Some people come in to get a coffee, some dash in for lunch, others for dinner; and that’s a big part of the attraction: it’s an ever changing ‘scene’ that guests can blend into.

The approach to the guest rooms, designed by Conran & Partners, is best summed up by myhotel’s own aphorism: ‘creative minds respond well to stimulating surroundings’.

Situated just off historic Bedford Square and around the corner from Tottenham Court Rd, the hotel is within easy walking distance of both the British Museum and the cafés, bars and clubs of Soho.

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Photography: Herbert Ypma
Music: ‘When I Get Famous’ Jamie Cullum
Album: When I Get Famous
Production: HIP Hotels Media

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